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Our philosophy on rods.

In my opinion, perfect fly rods are never designed in offices. They should be created in the same environment in which they are meant to be used… on the water, in the wind and near the fish.

I strongly believe that good fly rod designers should be proficient anglers, casters and instructors. Their designs need to be based on inherent knowledge and experience. If not, then how will they know the prerequisites for ultimate fly rod designs? Rods for different kinds of fish, rods for different fly fishing methods, rods for different weight classes, rods of different lengths… Fly fishers face a multitude of different conditions on the water. Fly rod designers need to “have been there, done that” in order to create rods that will handle all those conditions with elegant ease. There can be no other way!

Tight lines
Henrik Mortensen